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CruiseCopenhagen develops 2024 strategy for sustainable growth

Thomas Hayrop Christensen

The strategy will aim to build support for sustainable sailing among local communities

CruiseCopenhagen has developed a new strategy for 2024 for sustainable growth, based on the framework of the UN’s sustainable development goals.

The board has prioritized three guiding goals as part of the strategy: cheap and clean energy; Sustainable cities and communities; And communities and partnerships for the purposes. These goals will be achieved by striving to provide more effective marketing, targeted involvement of local communities, improved image and better guest experiences.

“To embark on this journey, we must establish partnerships that contribute to sustainable cruise tourism and advance the network’s current sustainability efforts,” said Klaus Bodker, CEO of Cruz Kopenhagen. “To do this, we will map out the efforts of our partners and make agreements with relevant sustainable companies.”

Analysis of cruise support among the local community will accompany this mapping. One opinion that CruiseCopenhagen has already identified is that cruise guests do not spend large sums of money during their stay in the city.

“The truth is that the cruise industry contributes 168 million euros ($ 189 million) every year,” Budker said. “We need to change the narrative and tell the true story of boating tourism all over Denmark. This also applies to perceptions about cruise emissions – we back up the power supply on land, but we understand that this is not possible in any port without public funding. We can not stress enough that it exists. The highest on the agenda in the sailing industry. “

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