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Saturday, August 20, 2022

Adieu! The ‘retiring’ Jean-Luc Poiroux, SVP Business Development, Aéroport de Bordeaux writes to anna.aero

Flash back to 2015 when BOD crossed the 5 million milestone. “When I first arrived, about 20 routes had been served by four airlines. Right now, or at least until the moment this damn virus hit us, Bordeaux was linked to 112 destinations by 34 different airlines.”

We are here faithfully reproducing the letter received by anna.aero from Jean-Luc Piero, VP of Business Development, Aéroport de Bordeaux, who retired this week. Jean-Luc was a partner in all the major events – Routes, IATA Slots and CONNECT, and was Great friend and client of anna.aero.

We will miss his warmth, his talent and his wise advice. We wish him a pleasant retirement – although we suspect it will not be quiet. His letter is full of good advice and foresight – all the things that are the mark of the man …

“To all my colleagues, partners, my air transport colleagues, and more broadly, to all those I have had the pleasure of meeting, I would like to inform you that I left my post at Bordeaux Airport at the end of November for retirement.

With great joy and interest I contributed to the growth of Bordeaux Airport on all its business aspects, from hopes, airlines, passenger and cargo traffic development, property development, commercial areas, bars, restaurants, car rental and more. Passenger services, in addition to the application of product communication and operational marketing on the subject.

Suffice it to say I have been busy for the last three decades or so. I never felt a momentary boredom, just a lingering passion for my work. I leave this beloved platform with the feeling that I have fulfilled my duty. When I first arrived, about 20 lines were served by four airlines. Right now, or at least until the moment this damn virus hit us, Bordeaux was linked to 112 destinations by 34 different airlines. Over a period, the number of retail and commercial partners tripled. In terms of profit and financial ratios, in the last decade, Bordeaux Airport has been among the top in France and Europe.

I was not, of course, the sole contributor to this success and the excellent results. During my career here, I have come across a number of top quality colleagues who have shared with me this belief in air travel, and the immense desire to bring Bordeaux closer to all those around the world who need and want to get here. I leave with a sense of faith and serenity because I know this flame will be kept alive in the hearts and minds of my co-workers and the new chairmanship of the Board of Directors of Bordeaux Airport.

I have been helped, naturally, by Bordeaux and its region, although I am proud that the glorious international reputation of our beautiful city, and more generally the southwestern region of France, is often nourished by the excellent and unceasing work of the airport staff.

The fact is that “Bordeaux”, as a product, is the most precious of the gems and that beyond the wine and castles of Bordeaux, the many tourist and economic assets of our region make the development task, if not easier, at least pleasant and stimulating. As someone who has traveled the world in all directions, I firmly believe that Bordeaux and its region can become the most attractive regions in Europe in the coming years.

However, none of this can be achieved without a worthy international airport. Bordeaux Airport still has impressive potential with great professionals: Cyrielle Clément (Head of Track Development), Sophie Vergnères (Head of Communications and Operational Marketing) and Hervé Etchénique (Director of Land, Property and Retail Development). Everyone knows how to exploit the potential of our partner airlines and other commercial companies. Not only do they have unquestionable motivation and a high level of expertise, they also share with me the crucial perception that an airport is an unparalleled business. It is a generator of mobility, a source of prosperity for the local economy, and far beyond, a strengthening of brotherhood and humanity.

Aircraft (without carbon), not trains …

The current resistance highlights the damage or air pollution caused by air transportation. No problem denying this. However, I am convinced that air transport will have a brighter and more sustainable future than railways – air transport of the future, which will be transformed by clean and carbon-free energy, sooner than we think.

I believe in the women and men who work daily towards this future reality. I also believe in our board of directors that will remain at the forefront of the Bordeaux platform and its development, in particular Simon Dreschel, the new CEO of Bordeaux Airport, and in his modern vision for the role of the airport.

From the work that has been done, I will mention the many discussions I have had with all of you, members of this fine community of air transportation. People with passion, driven by the spirit of modern adventure, many of whom, beyond protecting the interests of society and their airline, will keep, literally and figuratively, looking to the sky.

From the work achieved, my mind will remain engraved in photos of passengers departing from Bordeaux Airport, taken in the arms of their parents, families and friends, hugged by loved ones, received in a foreign language by their customers and suppliers, and warmly received with a smile.

The airport will forever be for me the place where humanity and peace unite. From the bottom of my heart, I send you my warmest congratulations,

Jean-Luc “

“I believe in the women and men who work daily towards this future reality. I also believe in our board of directors that will remain at the top of the Bordeaux platform and its development, in particular Simon Dreschel, the new CEO of Bordeaux Airport, and in his modern vision of the airport’s role.”

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